A great newsletter is like a gift…
- It’s opened with anticipation.
- It’s personal and speaks to your recipient.
- It’s about your recipient’s wants and needs, not yours.
- It’s appreciated because it brings something of value.
- It’s attractively packaged.
- It’s delivered directly to your recipient.
So, why don't you have a newsletter? Perhaps...
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You don't know where to start.
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You don't have the time.
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You're a techno-phobe.
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You have no interest in learning how.
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The ongoing commitment is a little scary.
Why do you need a newsletter?
You should 'touch' your customers, prospects and colleagues on a regular basis.
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Building relationships is key to building your business.
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You want to build your reputation... and sphere of influence.
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You have valuable information, products, and services that people want to know about.
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You need to be seen as an expert.
- You want to grow your fans, followers and blog readership - building on your social media efforts.
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You're falling behind your competition.
